Action 6. Ensure that the marketing of infant formula is conducted in a way that minimizes its negative impacts on exclusive breastfeeding
Table of Contents
denotes a USBC member organization listing
- Hold marketers of infant formula accountable for complying with the International Code of Marketing of Breast-milk Substitutes
- Take steps to ensure that claims about formula are truthful and not misleading
- Ensure that health care clinicians do not serve as advertisers for infant formula
- Key Website Features: News Room, Advocacy HQ, and Coalitions Directory
- Learning Community: Formula Marketing Learning Community
- Webinar & Conference Archives: Formula Marketing
- Publication: Recommended Guidance for Governors, Mayors...on Partnerships with Private Sector
- Position Statement: Marketing of Human Milk Substitutes
- Statement of Support: Ten Steps to Successful Breastfeeding and International Code of Marketing of Breast-milk Substitutes
Action Activities: The AAFP encourages that hospital staff respect the decision of the mother who chooses to breastfeed exclusively by not offering formula, water or pacifiers to an infant unless there is a specific physician order.
The AAFP discourages distribution of formula or coupons for free or discounted formula in hospital discharge or physician office packets given to mothers who choose to breastfeed exclusively.
Supporting Link: https://www.aafp.org/about/policies/all/formula-hospital.html
Action Activities: 1. We have a policy that supports the WHO code.
2. Conference vendors are reviewed holistically and preference is given to organizations that best comply with all APHA policies which includes support of the WHO code.
Action Activities: ASPHN’s “The Intersection of Public Health, Community, and Clinical Dietetics” includes recommendations for multi-level strategies to limit the marketing of infant formula.
Action Activities: All Baby cafes are WHO-code compliant, and educate mothers about formula use and marketing impact on breastfeeding
Supporting Link: http://babycafeusa.org
Action Activities: CGBI staff attended training on COI and the Code of Marketing in 2018.
Action Activities: In support of the BFHI, CHEER endorses the International Code of Marketing of Breastmilk Substitutes and supports US hospitals' adherence to the Code.
Action Activities: Every Mother, Inc. fully complies with the International Code of Marketing of Breast-Milk Subtitutes and includes this disclosure at the beginning of training events to heighten awareness of the Code.
Supporting Link: https://www.everymother.org/about
Action Activities: The International Board of Lactation Consultant Examiners (IBLCE) has been approved as a Non-Member Society Formal Signer of the Council of Medical Specialty Societies (CMSS) Code For Interaction with Companies. In addition, the Minimizing Commercial Influence on Education policy has been adopted by IBLCE in order to establish boundaries between industry and continuing education for IBCLCs.
Action Activities: ICEA has written journal articles and supports the WHO Code of Marketing of Breastmilk Substitutes on all conference and written materials
Supporting Link: http://icea.org
Action Activities: LLLI is committed to supporting the WHO International Code of Marketing of Breastmilk Substitutes. We do not market or promote formula. We support breastfeeding.
Action Activities: Lamaze International's advertising and corporate sponsorship guidelines are based on the International Code of Marketing of Breast-Milk Substitutes.
Action Activities: Mom2Mom Global is committed to abiding by the WHO International Code of Ethical Marketing of Breastmilk Substitutes. We only partner with, accept donations from, and promote companies that are Code compliant. We are a member of Best For Babes C.A.R.E. Code Alliance.
Supporting Link: http://www.mom2momglobal.org
Action Activities: The National Alliance for Breastfeeding Advocacy
- monitors infant formula marketing activities in the United States
- provides comments on infant formula marketing to blogs, emails, reporters, and in phone calls
- lectures at conferences regarding the WHO Code
- advises organizations on Code compliancy issues
- consults with organizations, businesses, healthcare institutions, government agencies, and individuals on Code-related issues
- writes and publishes on Code-related issues
Action Activities: The National Association of Pediatric Nurse Practitioners has removed formula marketing items from national conference bags and educational conference materials.
Action Activities: The National WIC Association published a position statement in support of the International Code of Marketing of Breastmilk Substitutes.
Action Activities: In Delaware all maternity hospitals have "banned the bag" to discontinue giving formula samples at discharge.
Action Activities: CBC has signed on to letters urging CT hospitals to ban-the-bags formula companies use in hospitals to promote formula feeding. This initiative has had success which was furthered through the ten (soon to be fifteen) Baby-Friendly Designated Hospitals in the state.
Supporting Link: http://a
Action Activities: Support banning the formula bags in hospitals and list those hospitals who have banned the bags on our website.
Supporting Link: http://flbreastfeeding.org/babyfriendlyhospitals.htm#ban_the_bags_1
Action Activities: Indiana Bag-Free Hospitals
Supporting Link: http://www.indianabreastfeeding.org/bag-free.html
Action Activities: The Minnesota Breastfeeding Coalition promotes exclusive breastfeeding by including evidence-based risks of infant formula feeding in coalition-sponsored meetings and trainings, including its annual meeting and Perinatal Hospital Leadership Summit.
Supporting Link: http://mnbreastfeedingcoalition.org
Action Activities: At the annual Maternity Care Practices Summit for all birthing facilities in the state, Board members announce and celebrate all the facilities which have banned the bags. Speakers continue to provide information on why this is important.
Supporting Link: http://www.mobreastfeeding.org/summit_2018/
Action Activities: In June of 2016, NH became the 5th state to ban formula company diaper bags in all birthing facilities.
Action Activities: Support and participation in Ohio First Steps Bag Free project to reduce/eliminate free formula samples and marketing in hospitals. https://ohiohospitals.org/Patient-Safety-Quality/Statewide-Initiatives/Infant-Mortality-Initiatives/First-Steps/Bag-Free-Designation
Action Activities: WVBA worked for the past 3 years to educate and encourage all WV Birthing facilities to stop distributing infant formula gift bags. As of January 2018, BantheBags.org confirmed that West Virginia is the 7th "Bag Free" state in the U.S.
Supporting Link: https://www.wvbreastfeeding.org/ban-the-bags