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Collective Impact

In August 2014, the USBC launched a new Strategic Framework, designed to facilitate deeper, more effective, and more inclusive collaboration across the breastfeeding field. As the national breastfeeding coalition, the USBC was built as an organization of organizations: a forum to coordinate opportunities for collaboration and change. Our Strategic Framework puts into practice the principles of collaboration and specifically, Collective Impact.

As a "backbone organization" for breastfeeding protection, promotion, and support, the USBC is now the convener for collaboration. This means providing the infrastructure supports for stakeholders to lead collaborative work where there is a particular niche, interest, and funded capacity. At the USBC, we believe effective collaborations include individuals with lived experience, community-based organizations providing direct services, state-level coalitions advocating for change, and national entities leading and supporting trends and strategic opportunities, with diversity of those being served and of those serving, at every level.

Collective Impact Webinar Series

Series Concluded in June 2020

The United States Breastfeeding Committee hosted this series of bi-monthly webinars as part of its efforts to "engage stakeholders in a Collective Impact model" (USBC Strategic Framework Goal 3). With funding support from the Centers for Disease Control & Prevention and the W.K. Kellogg Foundation, this series will focus on building the capacity of the breastfeeding field to apply collective impact principles and tools to collaborative efforts for policy and practice change.  

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Webinar Archives

A Conversation with Organizers of Global, National, and Community August Breastfeeding Events

Tuesday, June 23, 2020 * 2-3 PM EST

Presented by: 

Amal Omer-Salim (World Breastfeeding Week), Jasha Lyons Echo-Hawk (Native Breastfeeding Week), and Anayah Sangodele-Ayoka (Black Breastfeeding Week)

Important Links:

With August just around the corner, the breastfeeding field is preparing to commemorate National Breastfeeding Month, World Breastfeeding Week, Native Breastfeeding Week, and Black Breastfeeding Week. Learn how to maximize engagement with this year’s events by joining the organizers for a virtual panel presentation. They will share event origins, 2020 themes, and how to get involved in August and beyond. Join us to discover how to amplify your voice by organizing or participating in online or in-person activities in your community. This session will include an opportunity for questions, idea sharing, and general discussion with event organizers.

Stories from the Field:  Adapting Lactation Care to COVID-19 Constraints

Tuesday, April 28, 2020 * 2-3 PM EST

Presented by: 

Baby Café (Lucia Jenkins), SE Michigan IBCLCs of Color (Mia Roetherford), Mothers’ Milk Bank of North Texas (Amanda Alvarez), and Philadelphia Department of Public Health (Nikki Lee)

Important Links:

The unprecedented challenges posed by the COVID-19 pandemic have required flexible thinking and adaptive programmatic changes to meet the needs of breastfeeding families during this emergency. This panel discussion will feature stories from four lactation programs that have adjusted through the use of virtual technology, training, apps, and new distribution systems to meet the context of social distancing requirements. 

Individual and organizational shifts inform the larger policy, system and environmental changes that become collective action. Framed as the first in a series of learning opportunities USBC is coordinating to support the First Food field’s response to COVID-19, this webinar will also preview the upcoming Thursday, April 30 launch of the COVID-19 Infant & Young Child Feeding Constellation.

The Fierce Urgency of Now: Are We Thriving or Just Surviving?

Tuesday, February 25, 2020 * 2-3 PM EST

Presented by: Calvin Williams

Important Links:

Calvin discussed the work that Reaching Our Brothers Everywhere (ROBE) and Reaching Our Sisters Everywhere (ROSE) do to engage the community in breastfeeding support. ROBE's activities including engaging fathers to support the breastfeeding relationship between their child and the child's mother.

Surveying the Landscape: Developing a Plan for Shared Learning

Tuesday, October 22, 2019 * 2:00-3:00 pm ET

Presented by: Amelia Psmythe

Important Links:

This webinar shared USBC's approach to "incubation conversations" — initial meetings of stakeholder organizations who share interest in and capacity to work on a particular topic. Sharing examples from years of supporting and leading collaborative groups within the USBC network, USBC Deputy Director Amelia Psmythe walked participants through a series of steps to surface what is known about an issue, what is emergent, and who else needs to be in the conversation in order to create an action plan for shared learning. By developing a shared understanding of the topic, the collaborative group can be optimally poised to create the policy, systems, and environmental changes that will improve the lived-experience of breastfeeding families.

Community-Centered, Digital Innovations:  Using Systems Approaches for Equitable Care

Tuesday, August 27, 2019 - 2:00-3:00 pm ET

Presented by: Kimberly Seals Allers

For the past eight years, Kimberly Seals Allers, has been leading immersive community engagement work focused on improving birth and breastfeeding outcomes in vulnerable communities across the U.S. The co-founder of Black Breastfeeding Week, she has shed light on how implicit bias is directly linked to the black maternal mortality crises and high rates of black infant deaths. Black women and all marginalized groups deserve an accountability mechanism to push for bias-free care from physicians and hospitals. Ms. Seals Allers' latest endeavor is called Irth (as in birth, but without the B for bias), an innovative digital project that centers communities most burdened by the problem of biased care. By collecting intersectional experiences of birth at U.S. hospitals, Irth will use the analyzed data to identify trends and patterns of bias and push for greater accountability among hospital and physician practices. Ms. Seals Allers' discussed key components of a community centered approach within a reproductive justice framework, and presented how a community partnered participatory research (CPPR) framework and a digital platform can create new levers for change in maternal and infant health outcomes.

Beyond Collaboration: Create a Culture of Belonging

Tuesday, June 25, 2019 • 2:00-3:00 p.m. ET

Important Links:

Presented by:

Dr. Ernelyn J. Navarro, DM, LCSW, BCC

This webinar informed attendees how to expand existing perspectives and practices on how key stakeholders collaborate and how trust is built in a collective impact collaborative. In this session, participants learned how to apply various approaches with the Collective Impact framework to create a sense of belonging. Dr. Navarro shared examples from a state coalition’s multi-layered approach in engaging diverse stakeholders, local coalitions, hospitals, advocates, funders, and other organizations to envision a future of “There are no barriers to breastfeeding in California.”  The coalition is transforming communities with intention and attention by cultivating/nurturing a sense of belonging and connection to a shared purpose greater than oneself.

The Art & Practice of Facilitation: Designing Purposeful Meetings

Tuesday, April 23, 2019, 2:00 - 3:00 PM ET

Important Links:

Presented by: 

Cheryl Lebedevitch, Senior Workplace Program Manager and Policy Analyst, US Breastfeeding Committee, & Andrea Serano, Program Director, Reaching Our Sisters Everywhere

The second webinar in the 2019 Collective Impact Webinar series explored best practices for meeting design and facilitation in collaborative groups. Cheryl Lebedevitch, steward of the Workplace Support Constellation, and Andrea Serano, a participant in the Workplace Support Constellation, shared about how meeting design and approach has changed over time.

Building Strong Foundations for Meaningful Change

Tuesday, February 26, 2019 * 2:00 - 3:00 PM ET

Presented by: 

Amelia Psmythe, Interim Executive Director, and Alyssa Speece, Constellation Program Manager, USBC

The first webinar in the 2019 series will share lessons learned from USBC’s experience applying the Collective Impact model at the national level over the past 5 years. Speakers will discuss the importance of building trust, nurturing relationships, and centering equity in the process from the very beginning.

Collaborative Governance & Adaptive Leadership

Tuesday, June 28, 2016 • 2:00-3:30 p.m. ET

Important Links:

Presented by:
Sylvia Cheuy, Director, Deepening Community, Tamarack Institute for Community Engagement

One of the challenges of collective impact is agreement on governance and decision-making. This session will provide participants with an understanding of the unique governance challenges that multi-sector collaborative change efforts face including strategies to build trust, navigate the process-product tension and deal with multiple levels of accountability. Learn about the eco-cycle of collaboration, and the approaches that help navigate the dynamic tensions embedded in each of the phases of Collective Impact, and overcome traps that get in the way of collaborations moving forward. Hear how adaptive leadership skills help mobilizing people to tackle tough challenges and thrive.

Community Engagement: Setting the Stage for Dialogue

Tuesday, April 26, 2016 • 2:00-3:30 p.m. ET

Important Links:

Presented by:
Rachel Gainer, Director of Engagement, Tamarack Institute

Community engagement is an ongoing and iterative process, particularly in Collective Impact initiatives. Now that you have started to identify who needs to be at your table with the Top 100 Partners exercise covered in the last session, this session will discuss how to bring everyone together. Join us to explore approaches and methodologies for convening an in-person meeting:

  • Inviting stakeholders to the table
  • Framing a mutually beneficial call to action
  • Setting the stage for building relationships in person
  • Hosting a collective conversation

Setting the stage for conversation is an opportunity to serve your objectives, strengthen your relationships with key stakeholders, and ensure ongoing support for a more sustainable initiative.

Top 100 Partners Exercise: Systematic & Strategic Engagement for Collective Impact

Tuesday, February 23, 2016

Important Links:

Presented by:

Amelia Psmythe, Deputy Director, United States Breastfeeding Committee
Tina Carderelli, Director of Breastfeeding, Indiana Perinatal Network

Join us for this second webinar in the series for an overview of the philosophy, components, and implementation of Paul Born's Top 100 Partners exercise. Using Indiana's breastfeeding coalition as a model, webinar participants will learn how to apply the exercise to inform a state-level outreach strategy, with an associated tracking tool to maintain an ongoing record of related activity. This approach is expected to support strategic thinking, streamlined outreach efforts, increased engagement of new and non-traditional stakeholders, and increased diversity of your coalition.


Thinking & Acting Differently: The Collective Impact Opportunity

Tuesday, October 27, 2015

Important Links:

Presented by:
Sylvia Cheuy, Director, Deepening Community, Tamarack Institute for Community Engagement
Amelia Psmythe, Deputy Director, United States Breastfeeding Committee

Collaboration – with funders, allies and community partners – is a significant part of how our work is getting done. Collective Impact is a unique form of collaboration that is demonstrating powerful results on complex community issues like educational achievement, reducing infant mortality, and environmental regeneration. 

On this first webinar in the series, attendees will learn from Sylvia Cheuy of Tamarack about the five conditions and three pre-conditions of Collective Impact and hear stories of it in action. The session will explore opportunities to use Collective Impact as a framework to advance lasting systems change that is beyond the scope of any one sector alone.

Amelia Psmythe of the USBC will also speak about how to approach Collective Impact principles to guide cross-sector policy change, at a pace and scale that works for your coalition. It’s not necessary to go "all in" on Collective Impact, change your entire organization, or hire an expert consultant. Even minor shifts in perspective and application of the right tools at the right time can make a big difference for your collaborative work.

Webinar Archives

To search the archives by keyword, speaker name, and more, visit the file library in the Collective Impact Learning Community, OR view the public archives (coming soon) to download slides and handouts and access recording links in chronological order.