Weekly Wednesday Wire: December 10, 2014

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

Join Us Wednesday, December 11, for a Virtual Town Hall Meeting!

USBC and MomsRising are partnering to welcome the new 114th Congress and deliver a "Welcome" message online and in person, to raise the visibility of breastfeeding for the new Congressional session. It is critically important to hear from individuals both within and outside the organization to ensure a diversity of perspectives are considered in the planning process. On Thursday, December 11, from 8-9 p.m. ET / 5-6 p.m. PT, we are hosting a Virtual Town Hall Meeting: moms and individual advocates are invited to join us to share perspectives, experiences, and ideas. The valuable feedback gathered will inform the priorities highlighted in the "Welcome" message and the design of leave-behind materials hand delivered to every Congressional office on January 22, 2014. Register for the Town Hall Meeting.

Federal News

New Pregnancy and Lactation Drug Labels Coming Soon, from FDA

The Food and Drug Administration will introduce new prescription drug labeling guidelines on June 30, 2015. The new labeling system is designed to help health care providers determine the risks and benefits of prescription medication for pregnant and nursing mothers. The new labeling subsections include Pregnancy, Lactation, and Females and Males of Reproductive Potential.

All 13 Obstetric Facilities Designated Baby-Friendly, from IHS

The Indian Health Service has announced that all of its hospitals that provide obstetric services are now designated as Baby-Friendly and offer new mothers the information, confidence, and skills they need to initiate and continue breastfeeding their babies. The IHS Baby-Friendly Hospital Initiative is part of First Lady Michelle Obama's  "Let's Move! In Indian County" campaign to fight childhood obesity.

Member News

Study on Trends in Infant Bedding Use, from Pediatrics

A study published in the journal Pediatrics uses data from the National Infant Sleep Position study to better understand trends in bedding use, emphasizing the need for improved education and support of families most at risk of unintentional sleep related suffocation and sudden infant death syndrome. The study found the strongest predictors of bedding use are young maternal age, non-white race and ethnicity, and lack of college education.

National Influenza Vaccination Week Activity, from NHMHB

National Influenza Vaccination Week is December 7-13. Mothers enrolled in Text4Baby will receive a text message offering a free flu shot. After replying yes, they'll receive a coupon code that can be redeemed for a free flu shot from any Rite Aid pharmacist. Mothers and mothers-to-be can text BABY to 511411 (or BEBE for Spanish) to sign up.

Collective Impact Connection

Note: This new WWW section will highlight one Collective Impact resource each week.

Brief Video Illustrating Collective Impact, from Collective Impact Forum

What is collective impact? How is it different from other forms of collaboration? These questions aren't always easy to answer, even for collective impact practitioners. The Collective Impact Forum has created a short motion graphic to illustrate how collective impact works and why it's an effective approach to social change.

News from the Field

Early Childhood Research Funding Opportunity, from NCCOR

The National Collaborative on Childhood Obesity Research has invited research project grant applications from organizations which propose to: "characterize or identify factors in early childhood (birth to 24 months) that may increase or mitigate risk for obesity and/or excessive weight gain and/or to fill methodological research gaps relevant to the understanding of risk for development of obesity in children." NCCOR requests studies that propose research in children from birth to 24 months, although proposed follow-up assessments may continue past this period. Studies may also assess factors relevant to families or caregivers of children in this age range. Applications should address unique research needs and involve expertise across disciplines as appropriate for the proposed research question. 

Healthy Eating Research Funding Opportunity, from RWJF

Healthy Eating Research is a national program of the Robert Wood Johnson Foundation supporting research on environmental and policy strategies with strong potential to promote healthy eating among children to prevent childhood obesity, especially among groups at highest risk for obesity. The Healthy Eating Research Special Solicitation call for proposals is now open, focusing on childhood obesity prevention efforts in two settings: Healthy Food Retail and Early Care and Education. Approximately $425,000 will be awarded for periods of up to 12 months and projects up to $75,000 each. The deadline for receipt of concept papers is January 7, 2015 (3 p.m. ET).

News and Views

Breastfeeding Medicine: "Speaking Out on Safe Sleep: Evidence-Based Infant Sleep Recommendations"

U.S. Department of Labor blog: "Easing Labor Pains"

NY Daily News: "Breastfeeding baby doll: creepy or groundbreaking?"

The Washington Post: "Should breast-feeding moms 'perhaps sit in the corner'?"

Language of Inclusion blog: "Life as an LGBTQI lactation provider – a parallel universe"

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