Weekly Wednesday Wire: October 22, 2014

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

Election season is in full swing: it's the perfect time to ask your candidates to go on record in support of breastfeeding families with USBC's "Breastfeeding is Bipartisan: Tweet Your Candidates" campaign! Our state-by-state tool features built-in custom Tweets, pre-populated with the Twitter usernames for the candidates in each Congressional race. Simply select your state to find your candidates for Congress and send them a customized tweet with just a few simple steps. Help spread the action alert by sharing this link: www.usbreastfeeding.org/tweet-candidates

Federal News

Health Care Reform Slideshow, from HHS/ODPHP

The Office of Disease Prevention and Health Promotion has published a new health care reform slideshow entitled "5 Things the Affordable Care Act Can Help Women Do — For Free!" The slideshow highlights the law's requirement that private plans cover breastfeeding support, supplies, and counseling without cost-sharing.

Safe to Sleep Campaign Update, from NIH/NICHD

October is SIDS, Pregnancy and Infant Loss Awareness Month. In May 2014, the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD), part of the National Institutes of Health, hosted a meeting with key stakeholders from the breastfeeding community and the Safe to Sleep® campaign to determine the best strategies to promote safe infant sleep and breastfeeding messages. As a result of the meeting, the NICHD is updating Safe to Sleep® campaign materials to include images of (1) breastfeeding and (2) room sharing where baby's separate sleep area is right next to where the mom is sleeping, in all illustrations of a safe infant sleep environment. Moving forward, campaign materials will not show the baby sleeping in a room alone. NICHD plans to reconvene an informal meeting with the breastfeeding leaders who participated in the May meeting. Additionally, NICHD is exploring current/future NICHD-funded research around breastfeeding and safe infant sleep practices.


Member News

Breastfeeding Medicine Editor-in-Chief Transition, from ABM

USBC Individual Member Ruth Lawrence has announced that she will be stepping down as Editor-in-Chief of Breastfeeding Medicine, the Official Journal of the Academy of Breastfeeding Medicine. Arthur Eidelman, long-time editorial board member and former ABM president, has been appointed Incoming Editor-in-Chief and will take full rein of the Journal on January 1, 2015. Read the announcement from Mary Ann Liebert, Inc. Publishers.

Paid Leave Facebook Chat, from MomsRising

In celebration of National Work & Family Month, MomsRising and several partners will be hosting a conversation on paid family and medical leave with Working Mother magazine on Thursday, October 23 from 1-2 p.m. ET. The conversation will take place on the Working Mother magazine Facebook page.

Text4baby App, from HMHB

The National Healthy Mothers, Healthy Babies Coalition will be launching a free Text4baby app on November 10, to be available in the iTunes and Google Play app stores. The app will include a weekly planning list of medical, developmental, and lifestyle calendar items, polls, appointment reminders, and helpful health hotlines and community resources. Join a partner webinar on October 29 at 2 p.m. ET or November 5 at 1 p.m. ET to learn more.


Partner News

Fair Shot Action, from CAP

The Center for American Progress, in partnership with American Women, SEIU, and Planned Parenthood, has launched Fair Shot Action, a new resource to amplify ongoing efforts to educate voters, policymakers, and candidates about issues affecting working women and families.

Obesity and Disparities Webinar, from TFAH/VHK

Join Trust for America's Health and Voices for Healthy Kids for a webinar entitled, The State of Obesity: Better Policies for a Healthier America, on Wednesday, October 29, from 2-3:30 p.m. ET. The webinar will include a summary of key report findings and a discussion about health disparities and how communities are working to advance policy-oriented solutions.

News and Views

Baby Milk Action: "ASA ruling: ASDA and Nestle misled parents with toddler milk promotion"

Work in Progress (DoL blog): "The Fissured Workplace"

Vogue: "Why Now Is the Right Time to Discuss Paid Maternity Leave"

Breastfeeding in Combat Boots blog: "TRICARE and Breastpumps: What is Covered and What Isn't"

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