Weekly Wednesday Wire: June 11, 2014

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

Double the Impact of Your Donation and Honor a Dad in Your Life!

This Father's Day four of USBC's male member reps have come together to pledge $3,350 to match all individual donations to USBC! That means that any gift you make will be matched dollar for dollar, doubling your impact! Thanks to this generous matching gift opportunity, and with YOUR help, we can meet our fundraising goal to ensure we are able to fully implement the priority actions of our Strategic Advocacy Plan. Don't let this opportunity pass by, please donate today! To designate your donation in honor of a dad in your life, simply include his name in the "in honor of" section of our online donation form, and we'll send you a link our new e-postcard to acknowledge your gift.

Time is Almost Up to Join the FAMILY Act Thunderclap!

Its time to tell Congress that America is serious about the need for paid family leave! Help us flood social media with messages about the FAMILY Act this Father's Day by joining our Thunderclap! Take it a step further by inviting your Facebook and Twitter networks to join by sharing this link: http://thndr.it/1kBunTQ. Participants must join before 12 p.m. ET on Sunday, June 15. 

Federal News

Final Rule Sets Manufacturing Standards for Infant Formula, from FDA

The Food & Drug Administration has announced a final rule that sets standards for manufacturers of infant formula. In light of comments received after the interim rule published, the final rule provides some modifications and clarifications and sets a date of September 8, 2014, for manufacturer compliance. The final rule applies only to infant formulas intended for use by healthy infants without unusual medical or dietary problems. The standards include:

  • Current good manufacturing practices specifically designed for infant formula, including required testing for the harmful pathogens (disease-causing bacteria) Salmonella and Cronobacter.
  • A requirement that manufacturers demonstrate that the infant formulas they produce support normal physical growth.
  • A requirement that infant formulas be tested for nutrient content in the final product stage, before entering the market, and at the end of the products' shelf life.

Confirmation of new Secretary, from HHS

On June 9, Sylvia Mathews Burwell was sworn in as the 22nd Secretary of the Department of Health and Human Services. The Secretary leads national efforts to protect the health of all Americans and provide essential human services to those in need. Burwell has served as director of the White House Office of Management and Budget since April 2013. Read the press release from the National Partnership for Women and Families.

Working Dad Infographic, from The White House

The White House has published a new infographic detailing some of the challenges faced by dads striving to balance work and family. The infographic emphasizes the importance of workplace flexibility to meet the needs of 21st century families.

Member News

New Classification System Could Improve Tracking of Sudden Unexpected Infant Deaths, from AAP/Pediatrics

Researchers with the Centers for Disease Control and Prevention have published an article in Pediatrics entitled, "Classification System for the Sudden Unexpected Infant Death Case Registry and its Application," describing the system they developed to classify infant deaths in seven states participating in a new SUID Case Registry pilot program. As part of the registry, CDC developed a classification system that recognizes the uncertainty about how suffocation or asphyxiation may contribute to death, and that accounts for unknown and incomplete information about the death scene and autopsy. The report describes the classification system including its definitions and decision-making algorithm, and applies the system to 436 SUID cases that occurred in 2011 and were reported to the registry. These categories, although not replacing official cause-of-death determinations, allow local and state programs to track SUID subtypes, creating a valuable tool to identify gaps in investigation and inform SUID reduction strategies. Read the press release from the American Academy of Pediatrics.

Partner News

New Position Paper Published, from ILCA

The International Lactation Consultant Association has published a newly revised Position on Infant and Young Child Feeding in Emergencies. The new statement emphasizes that during an emergency support should include assistance for exclusive and continued breastfeeding, safe artificial feeding where breastfeeding or provision of human milk is not possible, and appropriate complimentary feeding for all infants and young children.

Collaboration and Community Prevention Resources, from Prevention Institute

The Prevention Institute shared two existing resources to maximize equity, advance collaboration, and link community prevention to healthcare:

  • The Collaboration Multiplier is an interactive framework and tool for analyzing collaborative efforts across fields. It is designed to guide an organization to a better understanding of which partners it needs and how to engage them, or to facilitate organizations that already work together in identifying activities to achieve a common goal, identify missing sectors that can contribute to a solution, delineate partner perspectives and contributions, and leverage expertise and resources.
  • A publication entitled Community Centered Health Homes: Bridging the gap between health services and community prevention outlines an approach that community health centers can take to promote community health even as they deliver high quality medical services to individuals.

State/Community News

System Change Planning Tool, from Georgia

The Georgia Health Policy Center and the National Network of Public Health Institutes have created a planning tool, "Leading Through Health System Change: A Public Health Opportunity," to help health departments adjust to provisions of the Affordable Care Act. Developed as a series of three guided practices, the tool uses a five-step process to work through questions related to public health and health care reform. Read the press release from the American Public Health Association.

News and Views

Buzzfeed.com: "People Are Freaking Out Because This Woman Was Breast-Feeding At Her Graduation"
Jodine's World blog: "Facebook updates its breastfeeding photo policy, removes reference to 'fully exposed breast'"

The Huffington Post: "Breastfeeding: Do We Really Need To See It?"

Stanford Social Innovation Review: "Mission-Driven Returns"

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