Weekly Wednesday Wire: March 19, 2014

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

Drs. Ruth Lawrence and Audrey Naylor Receive USBC Legacy Award

On January 24, 2014, the United States Breastfeeding Committee established the Inaugural USBC Legacy Award to honor the lifelong achievement of Drs. Audrey Naylor and Ruth Lawrence. A reception held in coordination with the semi-annual USBC membership meeting celebrated their extraordinary commitment, dedication, and leadership in the field. Several USBC member organizations also presented a special item to Dr. Naylor and Dr. Lawrence. In addition to the Legacy Award, USBC is also establishing the Drs. Ruth Lawrence & Audrey Naylor Legacy Scholarship to support attendance at the National Breastfeeding Coalitions Conference. Stay tuned for scholarship application details in April.

Reminder: Call for Presentation Proposals Deadline is April 4

The United States Breastfeeding Committee will convene the Fifth National Breastfeeding Coalitions Conference from August 2-4, 2014, in Arlington, VA. The 2014 theme is Transforming Barriers into Bridges: Cultivate Your Community Leadership. Conference organizers will illustrate this theme through presentations—breakout sessions, breakfast table topics, or posters—that advance the Conference Objectives. Breastfeeding coalitions, individuals, and other organizations are invited to submit presentation proposals. The deadline to submit a proposal is Friday, April 4.


Member News

New Alive & Thrive Resources, from FHI 360

FHI 360 has released two new resources produced by the Alive & Thrive initiative. The Implications of Cesarean Delivery for Breastfeeding Outcomes and Strategies to Support Breastfeeding technical brief discusses rising rates of cesarean delivery, implications for breastfeeding outcomes, and interventions to improve breastfeeding initiation rates following cesarean delivery. In addition, a new eMagazine shows the strategy behind the award-winning "talking babies" mass media campaign that promotes exclusive breastfeeding in Viet Nam.

Brief on Nutrition and Infant Mortality, from ASPHN

The Association of State Public Health Nutritionists has announced the release of a new publication entitled, The Role of Nutrition in Infant Mortality — A Public Health Perspective. The brief summarizes the impact of nutrition on infant mortality and identifies areas where nutrition interventions can make a difference in reducing infant mortality, including breastfeeding. This new resource is aimed at professionals who are working to reduce infant mortality within their community at the state, city, town, worksite or other levels. It provides background and recommendations on how to include nutrition within infant mortality reduction efforts.

Home Visiting Action Alert, from AMCHP

The Association of Maternal & Child Health Programs hosted a National Day of Action to advocate for extending funding for the Maternal, Infant and Early Childhood Home Visiting (MIECHV) program on March 12. The "ask" is for the program's reauthorization to be part of a health extenders package with the final Medicare Sustainable Growth Rate package. Congress must act on the bill by March 31. See highlights from the Tweet Storm and learn how you can continue taking action, including sample messages, background information, and social media resources.

Partner Updates

Perinatal Care Core Measure Resources, from TJC

The Joint Commission has posted free resources on the Perinatal Care (PC) core measure web page to help organizations improve performance for the PC core measure set, including PC-05: Exclusive Breast milk Feeding and PC-05a: Exclusive Breast Milk Feeding Considering Mother's Choice. The new measures became mandatory starting with January 1, 2014 discharges for hospitals with 1,100 or more births annually.


WIC Food Packages: Summary of Final Rule Changes, from CWA

The Final Rule revising the WIC Food Packages makes further improvements that will increase choice, cultural appropriateness, and healthy food access for millions of WIC participants. The regulations are effective May 5, 2014, with later implementation deadlines for certain provisions. Included in these changes is new language to federal regulations stating "The intent of the WIC Program is that all breastfeeding women be supported to exclusively breastfeed their infants and to choose the fully breastfeeding food package without infant formula." Read a summary of revisions in the WIC Food Packages, from the California WIC Association.

Breastfeeding Article, from NICHQ

In the NICHQ (National Initiative for Children's Healthcare Quality) March 2014 newsletter, a new article discusses the important role of fathers in breastfeeding success, highlighting the Dallas Peer Dad Program.

News from the Field

Annual Progress Report, from PHA

The Partnership for a Healthier America published their second annual progress report, highlighting the 2011 Kaiser Permanente commitment to support breastfeeding in its hospitals by participating in breastfeeding-friendly programs; implementing a system-wide performance improvement program to achieve the highest possible rates of exclusive breastfeeding; developing a breastfeeding practices implementation guide; and including rates of exclusive breastfeeding at discharge as a core quality measure system-wide. Read details of progress on the Kaiser Permanente breastfeeding commitment.

News and Views

Breastfeeding Medicine blog: "What does feminism have to do with breastfeeding?"

The Sydney Morning Herald: "Infant formula industry to handle complaints on its marketing to new mums"

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