Weekly Wednesday Wire: February 26, 2014

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

Please Welcome New National Nonprofit Member: Centering Healthcare Institute

Centering Healthcare Institute's work is to improve maternal child health through the first evidence-based innovation in prenatal care in over 100 years. The Centering® group model of care includes three components: health assessment, interactive learning, and community building, structured by 13 Essential Elements. Through CenteringPregnancy® prenatal care and CenteringParenting® well-woman and well-baby care, women at the same stage of pregnancy or postpartum/infant care are brought together in a group for their health care visits. In the group setting women have more time to explore the important issues that impact their health and the health of their babies. Breastfeeding is a core topic and Centering group materials, including the Centering Notebook for mothers, deliver the message that "breastfeeding is optimal," and provide practical tips for success. Women in Centering feel better prepared for labor, birth, and infant care; gain friendship and support in the group; and have greater overall satisfaction. Study data, including a randomized control trial, support improved birth outcomes, including significant reduction in preterm birth and improved initiation of breastfeeding for those receiving care in Centering groups. The Centering Healthcare Institute provides consultation and technical assistance to sites to implement the model. Over 125 sites throughout the U.S. have completed a formal process of site approval to insure model fidelity and sustainability.


Federal News

mPINC Survey Update, from CDC

The Centers for Disease Control and Prevention's national survey of Maternity Practices in Infant Nutrition and Care (mPINC) is administered every other year to all hospitals and birth centers with registered maternity beds in all 50 U.S. states, Washington DC, Puerto Rico, American Samoa, Guam, Saipan, and the Virgin Islands. The 2013 mPINC survey is currently underway, and log-in information for the online survey was sent to each eligible facility following an initial phone screening. All surveys should be completed by March 31, 2014. If you have any questions, please e-mail MPINC@cdc.gov.

Major Decrease in Obesity Rates Among Children, from CDC

The latest Centers for Disease Control and Prevention obesity data show a significant decline in obesity among children aged 2 to 5 years. Obesity prevalence for this age group went from nearly 14% in 2003-2004 to just over 8% in 2011-2012—a decline of 43 percent—based on CDC's National Health and Nutrition Examination Survey (NHANES) data. While the precise reasons for this decline are not clear, improved breastfeeding rates are cited as a possible factor. Read the press release.

Seventh IHS Hospital Receives Baby-Friendly Designation, from IHS

The Whiteriver Indian Hospital in Whiteriver, Arizona, is now the 7th Baby-Friendly designated hospital in the Indian Health Service system. Whiteriver's designation means that 54% of all IHS obstetric facilities are now Baby-Friendly. The IHS Baby-Friendly Hospital Initiative is part of First Lady Michelle Obama's Let's Move! in Indian Country campaign dedicated to solving childhood obesity within a generation. The campaign aims to designate all IHS obstetric facilities as Baby-Friendly.

Safe Sleep Funding Announcement, from HRSA/MCHB

The Health Resources & Services Administration, Maternal and Child Health Bureau has announced a new funding opportunity entitled the Safe Infant Sleep Systems Integration Program. The purpose of this cooperative agreement program is to increase the adoption of safe infant sleep behaviors (including breastfeeding) among infant caregivers. The awardee will provide leadership by establishing, facilitating, and coordinating a national safe infant sleep coalition with the purpose of integrating safe sleep promotion throughout systems that serve families, with a particular emphasis on reaching communities at higher risk for Sudden Unexpected Infant Death. Activities of the project are asked to ensure representation from four domains, including breastfeeding advocates, to bring crucial perspectives and insight on existing barriers to achieving a unified movement in safe sleep promotion. For example, breastfeeding promotion professionals might clarify in which ways the recommendation to avoid bed-sharing may be perceived as disruptive to increasing breastfeeding rates among mothers. A technical assistance call will be held on Thursday, February 27, at 4 p.m. ET; call information is as follows: call number: 866-692-4541, code: 3004776#. At the time of the call, the following web link will be used to display the FOA: https://hrsa.connectsolutions.com/safeinfantsleep.

Member News

IBCLC Day, from ILCA

IBCLC Day 2014 is Wednesday, March 5. To celebrate, the International Lactation Consultant Association has created a series of images designed to be shared on social media, that invite the community to share reflections on the impact of IBCLCs and thank the IBCLCs in their lives. Visit ILCA's IBCLC Day webpage to learn how individuals and organizations can join the celebration.

Celebrity Joins Advisory Board, from BfB

Actress Jenna Elfman, star of the new NBC comedy, Growing Up Fisher, has joined the Best for Babes Foundation Advisory Board. Ms. Elfman will work with Best for Babes to raise awareness of the unnecessary obstacles millions of expecting and new moms face every year: the Breastfeeding Booby Traps®. Read the press release.

Partner News

Breastfeeding Article, from NICHQ

In the NICHQ (National Initiative for Children's Healthcare Quality) February 2014 newsletter, Best Bed Beginnings participating hospital Summa Health System discusses their new breastfeeding education app for patients.

News from the Field

TRICARE Breastfeeding Bill, from NMFA

The National Military Family Association has published a feature article highlighting the organization's support for federal legislation introduced by Senator Claire McCaskill that would provide for the availability of breastfeeding support, supplies, and counseling under the TRICARE program, which provides military health care benefits. The NMFA also has published a blog comparing dental, vision, and breastfeeding coverage requirements under the Affordable Care Act and TRICARE. 

Recommendations for Advancing Community Prevention, from Convergence Partnership

In response to the passage of the Consolidated Appropriations Act of 2014, the Convergence Partnership has developed recommendations for advancing the fundamental emphasis on community engagement and change to advance prevention and equity. The recommendations build from the accomplishments, investments, and momentum built through community-based prevention programs funded by federal and private partners. 

State/Community News

Bill Requiring Breastfeeding Accommodations in Schools, from Virginia

A bill is now on its way to the governor's desk in Virginia which would require all schools to have a designated area in their building for employees and students to pump milk for their child. The Virginia Senate voted unanimously to pass the bill.

News and Views

The Huffington Post: "Extending Breastfeeding Services to Our Military Moms and Spouses"

The Leaky B@@b: "Normalizing breastfeeding flying the friendly skies – Delta says no"

MomsRising blog: "Rep. DeLauro for #DoubleBooked: It's Time for Paid Leave"

MommyNoire: "Forget Apollo: I'm Obsessed With Phaedra's Breastfeeding!"

The Huffington Post UK: "Breastfeeding: Who Are You Really Doing It For?"

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