Weekly Wednesday Wire: February 12, 2014

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

New Publication: Recommended Guidance for Governors, Mayors, and Other Public Officials Considering Partnerships with Private Sector

Partnerships with the private sector can enable states and municipalities to provide programs and services to their citizens that may not otherwise be affordable. Infant formula manufacturers offer funds, products, and services to enhance their image and increase market share, but scientific evidence proves that these practices are detrimental to women's and children's health. To support those working to navigate these issues, USBC has published Recommended Guidance for Governors, Mayors, and Other Public Officials Considering Partnerships with Private Sector.

Please Welcome New National Nonprofit Member: Black Mothers' Breastfeeding Association

The Black Mothers' Breastfeeding Association (BMBFA) was established in 2007 with the mission to reduce racial inequities in breastfeeding support for African Americans by building foundational networks of support and strengthening systems to overcome historical, societal, and social barriers to breastfeeding success. BMBFA works to improve the quality of life and enhance self reliance by educating, providing valuable resources, offering ongoing support, and joining forces with other organizations that share a similar interest. BMBFA has an ever-growing list of programs including: breastfeeding clubs, breastfeeding classes, home-visiting doulas, home-visiting breastfeeding peer counselors, community summit, annual seminar for healthcare professionals, community outreach, social networking, and ongoing workshops on cultural competence in breastfeeding support. BMBFA's grassroots approach for breastfeeding support of black women is like no other organization in the United States. BMBFA will continue to promote, protect and support breastfeeding by means of the "root." Celebrate Black History Month by reading and sharing the BMBFA tribute blog to the Harlem Nursing Mothers from Founding Executive Director Kiddada Green.

Exhibitor & Marketing Prospectus: Fifth National Breastfeeding Coalitions Conference

The United States Breastfeeding Committee (USBC) is pleased to present the Exhibitor and Marketing Prospectus for the Fifth National Breastfeeding Coalitions Conference. This one-of-a-kind event will kick off National Breastfeeding Month festivities in Arlington, Virginia, on August 2-4, 2014. Conference opportunities are flexible and provide long-term visibility: choose from a variety of individual opportunities or create your own customized package!

Federal News

Bill Introduced to Require TRICARE to Cover Breastfeeding Expenses

Missouri Senator Claire McCaskill has introduced federal legislation that would provide for the availability of breastfeeding support, supplies, and counseling under the TRICARE program, which provides military health care benefits. Senator McCaskill aims to provide members of the military and their families health care coverage consistent with the private sector. Read the press release.

Request for Comments on Updated Requirements for Infant Formula, from FDA

The U.S. Food and Drug Administration has published an interim final rule for infant formulas represented for use by healthy infants without unusual medical or dietary problems. The interim final rule amends the FDA's quality control procedures, notification, and record and reporting requirements for manufacturers of applicable infant formula products. The rule, in part, will ensure that infant formula contains all federally required nutrients. It also establishes current good manufacturing practices specifically designed for infant formula, including required testing for microbial contamination, and establishes quality factor requirements to support healthy growth. The rule is accompanied by two draft guidance documents for industry. The FDA is accepting comments from the public on the interim final rule until March 27, 2014. Read the press release.

Request for Comments on Loving Support Award, from USDA/FNS

The USDA Food and Nutrition Service is seeking additional public comments on the necessity, practical utility, burden, validity, quality, and methodology of implementing its Loving Support Award of Excellence program within the Special Supplemental Nutrition Program for Women, Infants and Children (WIC). Comments regarding these information collections are best assured of having their full effect if received within 30 days of the February 7 notification date. See also original March 8, 2013 Federal Register Notice of Proposed Collection for further detail and prior comments received.


Member News

Request for State/Territory Participation, from AMCHP

The National Maternal and Child Health Workforce Development Center, in cooperation with the Maternal and Child Health Bureau (MCHB), and in partnership with the Association of Maternal and Child Health Programs (AMCHP) and national experts in MCH innovation and quality improvement has issued a Request for Participation (RFP), offering state and territorial Title V leaders training, collaborative learning, coaching, and consultation in implementing health reform using a variety of learning platforms. With this RFP, the Center is aiming to engage 8-10 states and territories where Center support may create new opportunities for Title V involvement in health reform, expand and scale successful multi-agency partnerships, and supplement ongoing or planned work. The application deadline is March 10, 2014.

Common Breastfeeding Concerns Webinar, from AND

Join the Women's Health and Public Health/Community Nutrition Dietetic Practice Groups of the Academy of Nutrition and Dietetics on Thursday, February 27 from 2-3 p.m. ET for a webinar entitled "Management of Common Breastfeeding Concerns." Attendees will learn about the management of some of the most commonly reported breastfeeding concerns, including latch and breastfeeding positions, sore nipples (in the first week and after the first month), physiologic engorgement, pathologic engorgement, insufficient milk supply, thrush, and returning to work and/or school.

Breastfeeding Support Twitter Chat, from HCOne, ROSE, and MomsRising

Join HealthConnect One, Reaching Our Sisters Everywhere, and MomsRising for a Twitter chat about who receives reimbursement for breastfeeding support services, how this is decided, and how the breastfeeding community can work together to build a web of support to help ALL families reach their personal breastfeeding goals. Join the conversation at hashtag #BFsupport on Wednesday, February 19 at 8:30 p.m. ET.

Partner News

Special Issue on Improving Birth Outcomes, and 2013 Annual Report, from WKKF

In a special issue supported by the W. K. Kellogg Foundation, the American Journal of Public Health shares the latest research on ways to reduce racial disparities and improve birth outcomes. In the issue, WKKF's Dr. Gail C. Christopher, vice president – program strategy, and Patrick Simpson, program officer, explore the impact of racial gaps in birth outcomes and the role a supportive maternal health system can play.

In addition, WKKF's 2013 annual report takes a "boots-on-the-ground" look at the theme of "Understanding Vulnerable Children: Who Knows What About Early Childhood?" with content and essays featuring a variety of perspectives from the field.

State/Community News

Bag the Bag Update, from OK

The Oklahoma State Department of Health announced that seven more Oklahoma hospitals have joined with hospitals already participating in the "Ban the Bag" initiative and have agreed to stop the practice of sending new mothers home with commercial formula discharge bags. The current total of 28 hospitals means Oklahoma is 50 percent "bag-free."

News and Views

The Washington Post: "Surgeon General nominee pledges focus on obesity"

The Huffington Post: "It's Time For Paid Family and Medical Leave to Empower Working Women and Modernize the Workplace"

MomsRising Radio: "The State of America's Children & Families"

Roll Call: "The Other Backroom: Breast-Feeding on the Hill"

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