Weekly Wednesday Wire: December 11, 2013

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

Free Gift with Donation

Give the gift of breastfeeding success! Your donation today will strengthen USBC's work to ensure that every mother receives the support she needs to make breastfeeding possible and you'll receive a unique poster or postcard to keep or share! Each of the above images is available as a 13" x 19" poster (with each donation of $50) or a 5" x 7" postcard (with each donation of $25). Order by Wednesday, December 18 for holiday delivery! Our advocacy efforts are entirely supported by the Friends of USBC. With your help, we can create the lasting change families need! Donate today: www.usbreastfeeding.org/donate

Federal News

Sixth IHS Hospital Receives Baby-Friendly Designation, from IHS

The Indian Health Service's Zuni Comprehensive Community Health Center is the sixth IHS facility and the first hospital in New Mexico to be designated as Baby-Friendly. The hospital has a 95% breastfeeding initiation rate. These designations were sought as part of the IHS Baby-Friendly Hospital Initiative, part of First Lady Michelle Obama's "Let's Move! in Indian Country" campaign dedicated to solving childhood obesity and reducing diabetes rates within a generation. Nationally, less than 6% of all U.S. hospitals are designated as Baby-Friendly, and the only Baby-Friendly hospitals in Arizona, New Mexico, Oklahoma, North Dakota, and South Dakota are IHS facilities.

Member News

Breastfeeding and the Affordable Care Act Webinar, from AMCHP

The Association of Maternal & Child Health Programs will host a webinar on Breastfeeding and the Affordable Care Act on Monday, December 16 from 2-3 pm EST. This webinar will provide states with tools and resources to assist with the development of benchmarks and benefits for breastfeeding support and counseling services, pumps, and supplies, as well as information regarding outreach to businesses for compliance with the new federal law to create breastfeeding accommodation in the workplace. Participants will have the opportunity to share questions, reactions, and experience with implementation of new breastfeeding laws. This webinar will include presentations from:

  • Patrick Simpson and Diana Derige, W. K. Kellogg Foundation
  • Beverly Curtis and Amelia Psymthe, U.S. Breastfeeding Committee
  • Barbara Dennison and Deborah Gregg, New York State Department of Health
  • Holly Dingman and Paula Eurek, Nebraska Department of Health and Human Services

Competencies for Women's Health Clinical Nurse Specialist, from AWHONN

The Association of Women's Health, Obstetric and Neonatal Nurses has partnered with the National Association of Clinical Nurse Specialists to develop the first competencies for the women's health clinical nurse specialist (CNS). The competencies were drafted by an expert task force with representation from both organizations and reviewed by a validation panel. Prior to publication, they are seeking public comments. In order to comment, you must open two documents at the links provided on the AWHONN website: 1) draft Women's Health CNS competencies, and 2) survey tool. Please provide comments on the survey tool by December 18, 2013.

Partner News

FAMILY Act Introduction, from NPWF and MomsRising

The FAMILY Act will be introduced into Congress on Thursday, December 12! Celebrate the bill's introduction by adding the "I heart the FAMILY Act" twibbon to your Facebook and Twitter accounts. Join the National Partnership for Women & Families and MomsRising on Thursday by sharing FAMILY Act sample tweets for a tweet storm from 11-12 pm ET and participating in a tweet chat featuring FAMILY Act sponsor Representative Rosa DeLauro at hashtag #FAMILYAct at 2 pm ET. 

Report Recommending Investment in Breastfeeding Interventions, from IBFAN

The International Baby Food Action Network has published a report entitled The Need to Invest in Babies – A Global Drive for Financial Investment in Children's Health and Development through Universalizing Interventions for Optimal Breastfeeding. The report urges a $17 billion global investment in interventions to universalize optimal breastfeeding, challenging the 2010 World Bank estimate of $ 2.9 billion. In addition, the report answers funding questions raised in the United Nations Children's Fund (UNICEF) recent global report Breastfeeding on the Worldwide Agenda

News From the Field

Settlement Announcement, from ChangeLab Solutions

The New York Attorney General's Office has announced a settlement against Abbott Laboratories for conducting a misleading advertising campaign by marketing a sugary beverage to kids as a product that would enhance their health. Under the agreement, Abbott will cease its false advertising and pay a $25,000 penalty to New York State. Parents and advocates who see similar ads about other products can report them to their state attorney general's office; to industry organizations like the Children's Advertising Review Unit (CARU) and the Children's Food and Beverage Advertising Initiative (CFBAI), which oversee self-regulation against these practices; or to the Federal Trade Commission (FTC). ChangeLab Solutions offers free guides to identifying and reporting these ads.

State/Community News

Breastfeeding Texting Campaign, from NY

The New York City Department of Health and Mental Hygiene has launched Mobile Milk, a text messaging campaign to encourage and support breastfeeding. Text messages are delivered between 28 weeks of pregnancy and four months after birth. During pregnancy, women receive 1–2 messages per week, which provide information and tips for preparing to breastfeed. After delivery, mothers receive text messages 3–4 times per week, providing guidance and support during the first weeks and months of breastfeeding. To sign up, text "MILK" to 877877.

News Clippings

National WIC Association blog: "ACA Basics for the WIC Community"

The Huffington Post: "If Only All Moms Could Breastfeed Like Gisele"

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