Weekly Wednesday Wire: August 7, 2013

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

Join the "Action Across America" Campaign

In honor of National Breastfeeding Month, the USBC's "Action Across America" social media advocacy campaign will engage key Members of Congress to ensure that every mom is empowered and supported to reach her personal breastfeeding goals. Across the country individual advocates, breastfeeding coalitions, and allied organizations are calling on policymakers to support breastfeeding in ways that will create the strategic policy and systems changes needed to overcome the barriers to breastfeeding success. Each week of August the campaign will address a different topic area, aligned with current legislative opportunities. This week's focus is on building support for WIC breastfeeding peer counseling funding: take action now!

Don't forget: tomorrow, Thursday, August 8, from 2:00-3:30 p.m. ET is the National Breastfeeding Month "Action for the Summer Recess" webinar! There are still webinar "seats" left, but space is limited. Register NOW to join the USBC, MomsRising, National Partnership for Women & Families, and National WIC Association to learn about action YOU can take during August when Members of Congress are home in their districts. Note: If you're not able to view the "live" webinar, there's no need to register: you'll be able to access the recording and slides/handouts on the NBM web page.

Other National Breastfeeding Month News

  • MomsRising is hosting its radio show, a blog carnival and several tweetchats, including one on Thursday, August 8, from 9-10 p.m. ET with Ebony.com, Reaching Our Sisters Everywhere (ROSE) and USBC, to discuss what African American new moms need to reach their breastfeeding goals, at hashtag #BlkBfing. 
  • USBC Chair Kathleen Marinelli has published a guest post on the National Healthy Mothers, Healthy Babies Coalition (HMHB) blog, entitled "National Breastfeeding Month 2013: It's Time for Action!"

Federal News

2013 Breastfeeding Report Card, from CDC

The Centers for Disease Control and Prevention has published the 2013 Breastfeeding Report Card, which shows that breastfeeding rates have continued to rise over the past decade. The percentage of babies breastfeeding at six months increased from 35% in 2000 to 49% in 2010. The percentage of babies breastfeeding at 12 months also increased from 16% to 27% during that same time period. The data show that babies who started breastfeeding increased from 71% in 2000 to 77% in 2010. This year, there are two new indicators of the quality of maternity care from the Maternity Practices in Infant Nutrition and Care (mPINC) survey. Both indicators are related to immediate and continued contact between mother and baby during the hospital stay: skin-to-skin contact within one hour after birth and rooming-in together throughout the stay. Read the press release.

It's Only Natural Infographic, from OWH

The DHHS Office on Women's Health has developed a new infographic as part of the It's Only Natural campaign. There are also three new info cards for sharing via Facebook and Twitter. It's Only Natural is a public education campaign that aims to raise awareness among African American women of the importance of and benefits associated with breastfeeding and provide helpful tips. 


World Breastfeeding Week Video, from USDA/FNS

In honor of WIC peer counselors, the USDA Food and Nutrition Service (FNS) developed a video for use in World Breastfeeding Week activities. FNS Administrator Audrey Rowe provides an introduction highlighting WIC peer counseling programs and praising the work of peer counselors. The video features images of WIC peer counselors displaying their written words of advice to new peer counselors.

Vital Signs: Progress on Childhood Obesity, from CDC

The Centers for Disease Control and Prevention released this month's CDC Vital Signs report, Progress on Childhood Obesity, featuring news that 19 states and territories reported decreases in obesity among low-income preschoolers. Twenty states and Puerto Rico held steady at their current rates, and obesity increased slightly in three states. Still, one in eight preschoolers is obese in the U.S., and CDC is encouraging state and local officials to step up efforts to drive down rates of childhood obesity. Recommendations for action include connecting families with breastfeeding support services.

Breastfeeding Benefits Under the ACA, from HealthCare.gov

A new benefits page on HealthCare.gov explains how the Affordable Care Act impacts breastfeeding families.


Member News

Committee Opinion on Breastfeeding in Underserved Women, from ACOG

The American College of Obstetricians and Gynecologists has released Committee Opinion No. 570: Breastfeeding in Underserved Women: Increasing Initiation and Continuation of Breastfeeding. In the statement, ACOG calls on its Fellows, other health care professionals who provide care for women and infants, hospitals, and employers to support women in choosing to breastfeed their infants. All should work to facilitate continuation of breastfeeding in the workplace and public facilities, and advocate for changes to the public environment that support breastfeeding locally and nationally.

Complimentary Access to Breastfeeding Medicine, from ABM

In recognition of World Breastfeeding Week, Mary Ann Liebert, Inc., publishers is providing free online access to 2012 and 2013 published issues of Breastfeeding Medicine, the Official Journal of the Academy of Breastfeeding Medicine, for the entire month of August.

News Clippings

The Huffington Post: "The Breastfeeding Chronicles: 'There Were Several Days When I Was Just Crying'

NPR: "Falling Obesity Rates Among Preschoolers Mark Healthful Trend"

World Health Organization: "Breastfeeding: Only 1 in 5 countries fully implement WHO's infant formula Code"

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