Weekly Wednesday Wire: June 19, 2013

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

Please Welcome New National Nonprofit Member: FHI 360

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Staff includes experts in health, education, nutrition, environment, economic development, civil society, gender equality, youth, research, technology, communication, and social marketing. FHI 360 serves more than 60 countries and all U.S. states and territories. Through Alive & Thrive, FHI 360 supports large-scale, comprehensive breastfeeding programs in Bangladesh, Ethiopia, and Vietnam aimed at increasing rates of exclusive breastfeeding and reducing stunting. Recent achievements include passage by the national legislature in Vietnam of the extension of paid maternity leave from four to six months and expanded enforcement of a code of marketing of breastmilk substitutes. In June 2013, Alive & Thrive won two media awards for its "talking baby" TV spot on exclusive breastfeeding. Other FHI 360 program activities include assistance for the development of international indicators on complementary feeding and technical assistance to the Department of Health in South Africa to improve exclusive breastfeeding rates through advocacy, in-service and pre-service training, and training of health workers on the national code of marketing.

Federal News

Infant Mortality Report, from DHHS/HRSA

The Report of the Secretary's Advisory Committee on Infant Mortality (SACIM): Recommendations for Department of Health and Human Services Action and Framework for a National Strategy provides a plan to reduce infant mortality in the United States. The report includes an outline of strategic directions and recommendations, background on the problem, principles for a national strategy, and details related to six strategic directions for reducing infant mortality. Also discussed is information on services to improve women's health, birth outcomes, infant health, and infant survival; opportunities to decrease infant mortality through implementation of the Affordable Care Act; a crosswalk between an action plan to reduce racial and ethnic health disparities and recommendations to reduce infant mortality; and specific actions to increase breastfeeding.

Perinatal Quality Collaboratives Webinar, from CDC

Join the Centers for Disease Control and Prevention for a webinar on Obstetric Quality Improvement Initiatives on June 24 from 1:00-2:30 p.m. EST. Perinatal Quality Collaboratives are networks of perinatal care providers and public health professionals working to improve pregnancy outcomes for women and newborns by advancing evidence-based clinical practices and processes. This webinar will present a discussion of examples of obstetric quality improvement projects undertaken by state perinatal quality collaboratives, including project challenges and successes, statewide dissemination, and the role of system design in achieving significant and sustained improvement. The webinar is available to participants in all states, with a focus on hospitals, physician organizations, and health agencies.

Member News

Study on Women's Interpretations of Formula Advertising, from Birth

A new study published in the journal Birth explores how women interpret infant formula advertising. Study participants reported that the advertisements conveyed an expectation of failure with breastfeeding, and that formula is a solution to fussiness, spitting up, and other normal infant behaviors. Additionally, participants reported that the advertisements were confusing in terms of how formula feeding is superior, inferior, or the same as breastfeeding. This confusion was exacerbated by an awareness of formula distribution by health care practitioners and institutions, suggesting provider endorsement. Congratulations to co-authors and USBC leaders Emily Taylor, Marsha Walker, and Miriam Labbok on the publication of this critical research.

Partner News

New Mothers Speak Out Survey Report, from Childbirth Connection

Childbirth Connection has released New Mothers Speak Out, the second Listening to Mothers III survey report. Continuing a series of national surveys, Listening to Mothers III explores women's experiences from before pregnancy through many months after birth, offering an in-depth view of issues women face in the postpartum period, as well as their views of maternity care quality and their own role in their maternity care. The newest surveys polled women who gave birth in U.S. hospitals from mid-2011 to mid-2012, and follows up with mothers who had previously described their pregnancies and births in the initial Listening to Mothers III survey.

News Clippings

CNN.com: "Regina Benjamin stepping down as surgeon general"

CNN.com: "Paid leave lets dads build parenting foundation"

Bangkok Post: "Breastfeeding law is long overdue"

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