Weekly Wednesday Wire: March 6, 2013

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

USBC Updates

Please Share What You Know About Breastfeeding Support in This Important Survey!

The USBC is gathering information to assess the "landscape of breastfeeding support" across the Nation. You are invited to respond to a survey about organizations, programs, and projects that are currently active, and about those that could have a significant impact if engaged, in four areas. Please take 15 minutes to complete the survey and tell us what you know by Friday, March 22.

Results of "Blk BFing: Making HERstory" Campaign

The "BlkBFing: Making HERstory" social media campaign, launched in collaboration with ROSE (Reaching Our Sisters Everywhere) and MomsRising in honor of Black History Month, was a great success!

  • Our hashtag #BlkBFing "trended" in many areas during both the afternoon and evening Twitter chats, signaling our campaign as one the most popular topics on Twitter that day!
  • Eleven infographics were published on Facebook during the week with the current reach calculated by Facebook to be more than 100,000 people!
  • An astounding 36 blog posts from mothers, health care providers, support persons, advocates, and more were published in the blog carnival to inspire and celebrate the active African American breastfeeding community!

Thank you to all who participated. Every share, tweet, "Like", and comment helps spread the word about crucial resources and activities to ensure that every family has the opportunity to reach their breastfeeding goals.


Partner News

New Data Released at First Food Forum Showing Public Support for Breastfeeding, from WKKF

The W.K. Kellogg Foundation released new data demonstrating the Nation's overwhelming public support for breastfeeding. More than 60 percent of Americans polled believe workplaces, hospitals, and other public spaces are key to making breastfeeding easier for moms.

At its inaugural "First Food Forum," WKKF also released a powerful new video entitled "Growing a First Food Movement—Coming Together in Support of Breastfeeding." USBC Chair Cathy Carothers and Executive Director Megan Renner participated in a panel at the Forum on Emerging Policy Opportunities.

How One Hospital Dramatically Increased Breastfeeding Rates, from NICHQ

The February 2013 issue of NICHQ News featured an article outlining how Stony Brook University Hospital raised its exclusive breastfeeding rates from 10 percent to 40 percent by overcoming two essential hurdles: leadership and staff buy-in. The hospital's new goal is to reach 60 percent.

Hot Topics in Health Care urges teamwork in transitions of care, from TJC

The Joint Commission released a new Hot Topics in Health Care that urges greater collaboration among health care providers in order to improve care as patients move from one health care setting to another. The recommendations in the new report, "The need for collaboration across entire care continuum," are based on published research; the insights of health care leaders, discharge nurses, physicians, care coordinators, case managers, and social workers who participated in focus groups; and on-site visits to a diverse group of health care organizations. The report provides details on common approaches the providers and organizations use in successful transitions of care, common challenges, variables of successful transitions, and measuring the effectiveness of transitions.

New Community Prevention Report, from Prevention Institute

The Prevention Institute has issued a new report, How Can We Pay for a Healthy Population? Innovative New Ways to Redirect Funds to Community Prevention. The report is aimed at encouraging innovation and highlights pioneers "that have found surprising new ways to capture funds already in the healthcare system and redirect them to pay for population health measures that prioritize community prevention."

State/Community News

Poll Results Show Concern Over Obesity, from PHI

Poll results released by Public Health Institute's CA4Health project show that 94 percent of registered voters surveyed in 12 rural California counties say obesity is a serious problem for the nation; 84 percent believe it's a serious problem for their communities. PHI's poll bolsters national data released in January: an Associated Press-NORC poll found that 75 percent of Americans think obesity is a "very" or "extremely" serious problem.

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