Weekly Wednesday Wire: November 9, 2016

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

Federal News

Infant Formula Labeling Guidance, from FDA

The U.S. Food and Drug Administration has issued guidance for the labeling of infant formula to support industry in helping infant formula manufacturers and distributors comply with certain labeling requirements for infant formula products. This guidance clarifies requirements pertaining to statements of identity; "exempt" infant formula; nutrient content claims; health claims and qualified health claims; labeling requirements, including directions for preparation and use, pictograms, use-by dates, water statement and symbol, warning statements, and physician's recommendation; and general labeling requirements, including intervening material, foreign language and religious symbols, statements intended for specific religious needs, and allergen statements. 

Trauma Recovery Program Award, from SAMHSA

The Substance Abuse and Mental Health Services Administration has awarded up to a total of $278 million over the next five years for programs that help people and communities recover from, and build resiliency from trauma. Grant award recipients originate in 28 states and the District of Columbia 

Grantee Success Stories, from CDC/TFAH

The Centers for Disease Control and Prevention and Trust for America's Health have released updated success stories that highlight the progress made through the Racial and Ethnic Approaches to Community Health (REACH) program, aimed at improving the health and wellness of racial and ethnic groups across the United States. In communities across the country, REACH is making a difference by improving access to nutritious foods, enhancing places for physical activity, and preventing tobacco use among those most impacted by chronic disease.

Member News

Children's Food Marketing Twitter Chat, from Various

Join SaludToday, the Rudd Center for Food Policy and Obesity, 1,000 Days, Nacersano Baby, and National WIC Association on Tuesday, November 15, at 1 p.m. ET for a #SaludTues Twitter chat entitled, "Is Your Baby's Food What It's Cracked Up to Be." The conversation will focus on marketing techniques and nutritional quality of children's food and beverages. According to a new report from the Rudd Center, marketing for baby and toddler food, infant formula and toddler milk, and nutritional supplements often contradicts expert guidance. Targeting Latino parents with products containing added sugars is especially problematic, due to higher rates of overweight and obesity among Latino children. In addition to the #SaludTues hashtag, participants are encouraged to use the hashtags #BabyFood, #AddedSugar, and #LatinoHealth.

Safety of Baby-Friendly Practices, from BFUSA

Baby-Friendly USA has published a new webpage on the safety of Baby-Friendly practices. The page contains information about safe sleep, pacifiers, rooming-in, and skin to skin care.

Partner News

Data Tools to Improve Health, from NLC

Join the National League of Cities on Tuesday, December 6, from 1-2 p.m. ET for a web forum entitled, "Health Data for City Leaders: Where to Find It, How to Use It, and Why It's Important." The web forum will discuss ways cities can use data more efficiently to improve the health and well-being of all communities. Experts from Data Across Sectors for Health and Community Commons will share data tools and resources to support efforts to build a Culture of Health.

Global Report on Infant and Young Child Feeding, from UNICEF

The United Nations Children's Fund has released a new global report, First Hour of Life: Making the case for improved infant and young child feeding everywhere, providing a global status update on infant and young child feeding practices and putting forth recommendations for improving them. The report is divided into two parts: Part I focuses on breastfeeding and Part II looks at complementary feeding practices. Each part reviews the most recent evidence on infant and young child feeding practices and provides updated global and regional estimates and trends, where available, as well as disaggregated analyses.

Maternity Facility Recommendations, from WHO

The World Health Organization has convened the second meeting of the WHO Guideline Development Group – Nutrition Actions 2016-2018 to update recommendations on breastfeeding in maternity facilities. This group, together with other WHO expert advisory panels and a multi-disciplinary team of experts, will formulate final draft recommendations on newborn and infant nutrition, taking into account existing evidence as well as diverse values and preferences, costs and feasibility.

News from the Field

Adherence to Recommendations in Advertisements, from Children

The journal Children has published an article titled, "Compliance of Parenting Magazines Advertisements with American Academy of Pediatrics Recommendations." The study examined 3218 advertisements from the two parenting magazines with highest circulation in the United States. The authors compared each advertisement for a product for use by children, against all the published recommendations of the American Academy of Pediatrics (AAP) on topics such as toy safety, helmet use, age-defined choking hazards, infant sleep safety, and others. Nearly one in six (15.7%) of the advertisements contained example(s) of non-adherence to AAP recommendations.

Study of Pumping Information Sought Online, from Children

The journal Children has published an article entitled, "Mothers' Use of Social Media to Inform Their Practices for Pumping and Providing Pumped Human Milk to Their Infants." The researchers conducted a qualitative, longitudinal, and cross-sectional analysis of data provided by a cohort of women within an online discussion forum. The study investigated how the number and nature of questions changed over time by examining questions women asked about pumping across five themes: choosing and purchasing pumps, storing and preparing pumped human milk, strategies for and difficulties with pumping, integrating pumping into work, and stopping pumping. 

Collective Impact Connection

Trend Mapping Tool, from Tamarack Institute

The Tamarack Institute has released "Most Significant Change," a monitoring and evaluation tool designed to synthesize qualitative data into outcomes. The process involves collecting stories from the field and systematically analyzing them to monitor progress and impact. An evaluation expert is not needed to use this method.

News & Views

Forbes: "Working Moms Need A Real Option To Breastfeed After Maternity Leave"

Breastfeeding Medicine (ABM blog): "Evidence is Clear: Baby-Friendly Hospital Initiative Increases Breastfeeding Rates in the US and Closes Breastfeeding Disparities"

The Lunch Tray: "FDA Seeks to Rein in Unsubstantiated Claims for Infant Formula"

People: "Breastfeeding Mom Asked to Leave TEDWomen Conference Due to No-Baby Policy"



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